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Content is Presidential – Obama Enjoys Online Advantage against McCain
By Administration | August 18, 2008
Presidential campaigns have been won or lost throughout the simple power of mass media. John F. Kennedy’s charismatic TV presence is credited for wining him the election against Richard Nixon, while Ronald Reagon’s acting experience bode well for his all-American character portrayed through the silver screens. In 2008, Obama may win the presidential race through his popularity online - easily symbolized by the incredibly viral video “I got a crush…on Obama” that has been played over 100 million times.
In the 2008 election, internet content is quickly replacing the power of television appearances in determining our country’s future leader. In fact, according to research conducted by the PEW Internet and American Life Project, 46% of Americans utilize Internet content to obtain information regarding the presidential race. More than 35% of Americans watched political videos online, tripling this PEW bellwether since the 2004 election.
Understanding the value of internet exposure, Obama has become a forefront runner in utilizing the web to rally his supporters. The use of social networks, online video, and user-generated content in favor of Obama has given him a strong online edge against McCain - meaning that the Web 2.0 icons of content may play a large role in determining who the next American president is. Is it only a coincidence that 74% of Obama’s internet-using supporters obtained their political news online, while only 57% of Clinton’s did?
We know that content is king in building your presence online. However, with the 2008 presidential elections in mind, is content now presidential? The talking heads and freelance writers are saying yes.
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August 19th, 2008 at 1:14 am
[...] Continue Reading [...]
August 21st, 2008 at 1:31 pm
[...] Cables, Docks & Kits News » News News Content is Presidential – Obama Enjoys Online Advantage against McCain2008-08-21 08:31:38F. Kennedy’s charismatic TV presence is credited for wining him the election [...]