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English Content is King. But is Chinese Content the Emperor?
By Administration | August 4, 2008
We know that in the English-speaking internet realm, content certainly remains king. Whether your freelance writer is performing your content management on the stock market meltdown or creating directory articles on the latest diet pill, it is this content that propels your website forward, both in terms of SEO and traffic. However, could English content be trumped by Chinese characters?
Explosion in Chinese internet strokes
Chinese internet users continue to explode in growth, starting with a measly 620,000 users in 1997 to 210 million this year. According to the Chinese government and the Wall Street Journal, the number of Chinese internet users will soon surpass America. As it currently stands, China is only five million internet users short of trumping America as the champion of the world’s internet usage.
Considering that many of America’s major internet players, such as Yahoo and Google, have content specifically geared for China demonstrates the tremendous economic power behind the five-starred red flag. However, what does this mean to the webmaster?
How American webmasters can capitalize on the Chinese internet
Chinese ecommerce still only accounts for 1% of the overall internet usage, but it is the sheer population size of the Olympics-hosting country that presents tremendous profitability. Indeed, too many venture capitalists have heard the pitch, “If only every person in China bought one of these widgets, we’d be the next Google…” yet this argument still holds true when it comes to Chinese internet usage – especially when it relates to advertising opportunities.
In the second quarter of 2008 alone, China’s internet advertising hit 2.8 billion yuan, which is equivalent to $411 million US dollars. This is significant growth from the 2.2 billion yuan the country saw in its year-to-date online advertising revenues. Therefore, even if ecommerce transactions represent a small percentage of usage, there is ample opportunity for the webmaster – American or Chinese – to create resources that serve as excellent grounds of earning advertising potential.
Perhaps the next service freelance writers should offer is custom content in Chinese.
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