« Four Ways to Maintain Your Revenues through Recessionary Times | Home | English Content is King. But is Chinese Content the Emperor? »
Do Not Miss the Google Backlink Giveaway
By Administration | July 24, 2008
In the SEO battle, growing your backlink troops are a critical part in climbing to victory in the search engines. On July 24th, your battle was just made easier. The mammoth search engine powerhouse Google has announced that it is giving away direct backlinks…in a sense.
A unit of knowledge, a backlink of optimization
With the launch of Knol (which is Google’s categorization of a unit of knowledge), Google is creating a hybrid competitor to Wikipedia and Associated Content. Knol is Google’s take on a community-contributed encyclopedia, but with the inclusion of opinionated slants.
For example, instead of having one dry entry defining “freelance writer,” Google’s Knol encourages many entries and opinions regarding “freelance writers.” As a nod to Google’s dedication to the free flow of knowledge, the entries will not be edited, nor blessed or disgraced. Instead, the author has the free reign to be the freelance writer, editor, and publisher all together.
If you are already writing content for directories, or hiring article writers, then publishing on Google’s Knol is an easy addition to your article marketing SEO strategy. Google’s launch of Knol presents a perfect opportunity to continue to develop your online authority, as well as enjoy a potential backlink from the foremost online powerhouse itself.
How Google’s Knol will work
Within your Knol page, you or your freelance writer can include a wide variety of information and resources related to your subject matter. As indicated by the Knol screenshot, you and your article writer can compose valuable, in-depth information, including photos and links to related resources. If your website has solid information related to the Knol, then you can link your website to your Google Knol – which gives you that powerful backlink directly from the search engine mammoth itself. Even if you have a retail website, you can link to informative articles on your blog that are related to the topic matter.
Google has indicated that they will rank their Knol pages based upon their current search engine algorithms. Depending upon the quality of the content your freelance writer composes, your specific Knol page will be ranked appropriately in the Google search results for the specific term. Therefore, if you write or hire a freelance writer to create a truly valuable, in-depth resource, then you will most likely be ranked highly in Google search results – which then gives that backlink to your website even more weight in SEO.
Additional marketing perks with the Knol
For PR purposes, you can also include an in-depth personal biography, including your photo and affiliations. This increases your authority online, which subsequently boosts the credibility of your website and professional endeavors.
In addition, you cannot discount the amount of exposure you will receive through Google’s Knol pages. If you create a valuable Knol which is ranked highly in the search engines, then natural traffic will come through your Knol, bringing you and your website even greater publicity to your target audience.
As a further brownie point, you can even opt to include Google Adwords on your Knol! Combined with the SEO benefits, publishing on Knol certainly makes your investment in a quality freelance writer worthwhile.
Comments
You must be logged in to post a comment.