Archive for August, 2007

Tips on Creating a “Soft Close”

Saturday, August 11th, 2007

Article written for, posted, and indexed on www.wickedfire.com
This article is going to give some pointers on increasing your conversion through what’s known as a “passive sale”, “soft close”, or “passive close” in the sales industry. Though internet marketing is nothing like offline sales, there are certain elements of the traditional sales process that you can [...]